Retail Mantra

Today’s retail mantra of all enterprises is – better, faster, leaner. With the retail mantra the enormous growth and greater confidence is observed in the economy. It also increased the retailers hope to see consumers demonstrate some serious spending power. However, to stay ahead in today’s retail market retailers will have to focus more on the digital front.

Mobility in retail

Mobile devices are performing a vital role among consumers to shop, compare, and transact on the web or in stores around the world. Consumers are using mobile devices to consult family and friends about their purchases. Survey says that nearly 75% of consumers across the world using their mobile devices when they are in a store for shopping. This provides retailers an unprecedented opportunity to make an impact on the customers at their ‘moment of truth’

Digital Consumers

Today’s consumer wants to access all information of buying product like product assortment, pricing, quality, etc at a click. To provide this facility to consumers, companies start to create more wallet share by reaching out across digital channels like mobiles, interactive TVs and social communities. There is also some In-store technology like smart kiosks and digital sign ages hold huge potential to observe and also influence shopping behavior.